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For the Advanced Typography course at UCLA Extension, instructor Allison Bloss (Studio A) asked us to create a type-driven campaign for a local cultural institution that could function in multiple layouts, from narrow and vertical to broad and horizontal.
I chose Grand Park as the subject. Rather than starting from scratch, I built upon the park's existing style guide and modified the wordmark to create diagonal rays of color that could move in whatever direction was best suited to the canvas.