Paul Mendoza


Experience

New_ Public

Head of Community Experiences, 2022–present

  • Grow the Substack newsletter audience by 20% as its editor-in-chief and creative director. Recruit and mentor emerging voices in civic technology.

  • Facilitate and execute a strategic design and brand positioning workshop series for educational content, research programs, and executive outreach..

AIGA Design

Community Manager, 2019–2022

  • Moderate Slack & Discord spaces, host Design Dates, build collaborative virtual spaces, and amplify talent for national conferences & festivals.

  • Recruit and train a team of 80 volunteers to support 1500+ attendees during the the 2019 on-site conference.

UCLA

Designer & Copywriter, 2017–2021

  • Produce digital content for tentpole @ucla social media campaigns: #UCLAbound, Heritage Months, Orientation, and True Bruin Welcome.

  • Analyze social media metrics and facilitate design thinking exercises for Residential Life, Student Affairs, and Strategic Communications.

Double Major

Founder & Managing Director, 2018–2020

  • Mentor and manage elite creative student teams through a year-long apprenticeship focused on brand campaigns and social media production.

  • Provide art direction on print/digital hybrid deliverables such as AR filters, 2D/3D GIF sticker packs, and quarterly printed event calendars.

TEDxUCLA

Designer & Strategist, 2017—2020

  • Curate the design and content for all marketing platforms including the official website, email campaigns, and social media promotion.

  • Craft the audiovisual look and feel for the annual conference including credentials, wayfinding, environmental projections, and merchandise.

Wondros

Freelance Designer, 2016—2017

  • Create social media graphics, brochures, and instructional materials in 15 languages for the All of Us Research Program.

  • Build presentation decks, infographics, and conceptual diagrams for the National Institutes of Health.

memBrain

Brand Designer & Strategist, 2014—2015

  • Research, design, and write The STORM Report, a music industry trend publication directed at in-house marketing teams.

  • Assemble pitch decks focused on branded music licensing partnerships. Clients include Intel, MillerCoors, Hasbro, and McDonald’s.


Education

California College of the Arts

  • MBA in Design Strategy, Cohort #13

UCLA

  • BA Communication Studies, Spec. Computing


Recognition

ACUHO-I Marketing Awards

  • 1st Place, Interactive Marketing, 2020

  • 1st Place, Specialty/Promotional Item, 2019

  • 1st Place, Overall Campaign, 2018

Conference Speaker

UC Social Media Conference

“GIPHY: How to Put Engaging Ideas into Motion”

NASPA Conference

“Swipe Up: Stories, Insights & Recommendations from a Student-Driven Social Media Team for Residential Life”


Design Instructor

California State University

  • Social Media Design, Fullerton, 2021

  • Design History & Context, Los Angeles, 2019

UCLA Extension

  • Design Thinking, Design History, InDesign

Council Leader

UCLA StratComm EDI Council

  • Founding Member, 2020–2021

AIGA Chapter Advisory Council

  • National Council Chair, 2020–21

  • Regional Representative, 2018–2020