Paul Mendoza
Experience
New_ Public
Head of Community Experiences, 2022–present
Grow the Substack newsletter audience by 20% as its editor-in-chief and creative director. Recruit and mentor emerging voices in civic technology.
Facilitate and execute a strategic design and brand positioning workshop series for educational content, research programs, and executive outreach..
AIGA Design
Community Manager, 2019–2022
Moderate Slack & Discord spaces, host Design Dates, build collaborative virtual spaces, and amplify talent for national conferences & festivals.
Recruit and train a team of 80 volunteers to support 1500+ attendees during the the 2019 on-site conference.
UCLA
Designer & Copywriter, 2017–2021
Produce digital content for tentpole @ucla social media campaigns: #UCLAbound, Heritage Months, Orientation, and True Bruin Welcome.
Analyze social media metrics and facilitate design thinking exercises for Residential Life, Student Affairs, and Strategic Communications.
Double Major
Founder & Managing Director, 2018–2020
Mentor and manage elite creative student teams through a year-long apprenticeship focused on brand campaigns and social media production.
Provide art direction on print/digital hybrid deliverables such as AR filters, 2D/3D GIF sticker packs, and quarterly printed event calendars.
TEDxUCLA
Designer & Strategist, 2017—2020
Curate the design and content for all marketing platforms including the official website, email campaigns, and social media promotion.
Craft the audiovisual look and feel for the annual conference including credentials, wayfinding, environmental projections, and merchandise.
Wondros
Freelance Designer, 2016—2017
Create social media graphics, brochures, and instructional materials in 15 languages for the All of Us Research Program.
Build presentation decks, infographics, and conceptual diagrams for the National Institutes of Health.
memBrain
Brand Designer & Strategist, 2014—2015
Research, design, and write The STORM Report, a music industry trend publication directed at in-house marketing teams.
Assemble pitch decks focused on branded music licensing partnerships. Clients include Intel, MillerCoors, Hasbro, and McDonald’s.
Education
California College of the Arts
MBA in Design Strategy, Cohort #13
UCLA
BA Communication Studies, Spec. Computing
Recognition
ACUHO-I Marketing Awards
1st Place, Interactive Marketing, 2020
1st Place, Specialty/Promotional Item, 2019
1st Place, Overall Campaign, 2018
Conference Speaker
UC Social Media Conference
“GIPHY: How to Put Engaging Ideas into Motion”
NASPA Conference
“Swipe Up: Stories, Insights & Recommendations from a Student-Driven Social Media Team for Residential Life”
Design Instructor
California State University
Social Media Design, Fullerton, 2021
Design History & Context, Los Angeles, 2019
UCLA Extension
Design Thinking, Design History, InDesign
Council Leader
UCLA StratComm EDI Council
Founding Member, 2020–2021
AIGA Chapter Advisory Council
National Council Chair, 2020–21
Regional Representative, 2018–2020